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What you do. Who it's for. Why it matters.
Popular deliverables
- Positioning
- Messaging framework
- Website copy
- Brand story
Creative strategy and production · Mexico City · Since 2011
You built something valuable. Let's make it obvious.
Big agencies overcharge you. Cheap work undercooks it. We're the sweet spot.
Our reel
Five mediums. One voice.
Selected work · 2026
Beyond a video, logo or website
Five mediums for your company to express itself.
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Graphics
One look, everywhere people see you.
Popular deliverables
- Logo and identity
- Brand guidelines
- Sales decks
- Packaging and print
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Photo
Your products, your people, your spaces. Never stock.
Popular deliverables
- Product
- Team portraits
- Spaces
- Content library
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Video
The fastest way to break the noise.
Popular deliverables
- Commercials
- Brand films
- Product demos
- Social video
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Web
People find what they need and know what to do next.
Popular deliverables
- Websites
- Landing pages
- AI assistants
- Online stores
Five mediumsEvery stakeholder meets your company through them. Nothing falls outside.
TasteSomeone has to know what works.
One system
Perception OS™
Most companies do not have a marketing problem. They have a perception problem. When the five contradict each other, trust drops. When they agree, it compounds.
The method
A simple path from confusion to clarity.
We find what is getting in the way, agree on what has to change, then improve the work that carries the most weight.
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Understand
We learn how your company works and where customers get confused.
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Plan
We agree on the message, the priorities, and the direction.
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Create
We produce the words, design, images, video, or digital experience.
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Launch
We help your team put the work into use across every touchpoint.
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Improve
We review what works and keep raising the standard.
About us
Mexican Talent
Trusted by filmmakers and producers worldwide.
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Farid Zacarías
Creative Director
Farid was an Online Editor at Cinema Máquina in 2014. He’s been mentored by María Novaro and Ariel Gordon.
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Florencia Bottinelli
Senior Colorist
Florencia started her career in 2015 as a Jr. Colorist at Estudios Churubusco. She’s been mentored by Edgar Flores and Fernando Medellín.
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Jennifer Cruces
Senior Business Development Manager
Jennifer is the first person you speak to and the last one to let anything slip. Scope, timing and budget are hers, so none of the three ever reaches you as a surprise.
Farid leads strategy and direction on every project. Production is built around it with specialists he has worked with for years.
Specialists
Writers, designers, photographers, editors, motion artists and developers, picked per project.
You work directly with me.
I help companies find the clearest story, build the system that carries it, and see it through execution.
Fifteen years across strategy, film, design, technology and AI, in English and Spanish. When a project needs specialists, I bring in and lead people from my Mexico City network.
Clients hire me to
- Clarify positioning, offers and brand stories
- Build identity, messaging and content systems
- Direct commercial video and photography
- Align websites and digital touchpoints
- Turn complex expertise into clear, premium media
Healthcare, industrial, education, finance, construction and consumer brands.
If the business has outgrown how it looks, sounds or explains itself, that gap is what I close.
Founder to founder.
Strategy first
We plan it with you before anything gets made.
Perfect from version one
We tweak and perfect until you are happy, within the scope and creative direction we agreed on.
Fixed price
You know the number before we start. No surprise bills.
Direct access to the director
Call whenever you need. You'll always speak directly with the person leading your project.
Mexico City
The country's best creative talent is here, and we know them.
Two languages, one voice
If you sell in English and Spanish, your content should feel native in both.
AI in the middle
AI in the middle. Never at either end.
We’ve used it since 2021, before it was a selling point. It works in the middle of the process. Never at the start, where vision lives, and never at the end, where judgement does.
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Human
Vision
A person decides what this has to say, who it is for, and why it matters.
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AI
Process
The machine accelerates the middle: variants, versions, the tenth pass that used to cost a week.
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Human
Quality check
A person decides what ships. Nothing leaves here that somebody did not approve.
AI is a tool. That is all it has ever been.
Language & reasoning
ChatGPTClaudeGeminiCopilotGrok
Image & video generation
MidjourneySoraRunwayVeoFlux
We’ve mastered many models, but none of them ever replace vision, strategy and taste.
Portfolio
They trust us
Three we keep coming back to. Open any one to see the full story.
Kevo Dental
Rebranding Dental: Naming, Identidad, Mensaje y Sitio WebDental Rebrand: Naming, Identity, Messaging & Website
Ver proyectoView project →
Verox
Film de Lanzamiento de App Cripto: Dirección Creativa y Motion GraphicsCrypto App Launch Film: Creative Direction & Motion Graphics
Ver proyectoView project →
Grupo Handyman
Arquitectura de Marca e Identidad para Grupo HandymanBrand Architecture & Identity for Grupo Handyman
Ver proyectoView project →
There is a great deal more where these came from.
The complete archive: brand, film, photography and web, each one start to finish.
What it costs
One number, agreed before anything is made.
We quote the project, not the hours. You approve the figure before we start.
Most projects start at $50,000 MXN.
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Fixed price
One figure for the whole project. No hourly billing.
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Revisions included
Unlimited changes within the scope and creative direction we agreed. Changing the brief itself is a new quote.
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Express available
When the date cannot move, we compress the schedule for an agreed premium.
The fifteen minute call is where your brief becomes a real figure.
Questions
The things people ask before they call.
How do we lock in one price?
We scope it with you first, then quote one figure for the whole project. It only changes if you change the brief.
How do we get to a version you love?
We refine it with you until it is right. Changes are unlimited within the scope and creative direction we agreed. Changing the brief itself is a new quote.
How soon can we be live?
Three to six weeks for most, depending on how much is being made. Nothing waits on a layer of account management, so we move faster than most agencies.
Who leads our project?
Farid directs every project himself and stays your point of contact throughout. The specialists for each discipline join as the work calls for them.
Can we launch in English and Spanish?
Both, natively. Each language is written on its own, never translated.
Can we work together from anywhere?
Yes. We are based in Mexico City and most projects run remotely, wherever the company sits.
Do we own everything you make for us?
Yes. Everything transfers to you on final payment, source files included. We keep the right to show the work.
Start here
Fifteen minutes, and you'll know where you stand.
Answer three quick questions, then pick a time. You leave the call with a number.
- Phone
- +52 55 1503 4361
- Based in
- Mexico City · Worldwide
Three simple questions